HerNote is a premium planner & stationary brand designed and established by me.
The goal for the brand is to create more structure & more values into women's life with more simplicity and structure.
HER DAY, HER WAY
Brand Identity & Brand Image
The simplicity is the key with the brand to establish eligance the colors are combined together. Working with these keywords for the brand: Elegant, system, Feminine, reliable & strength.
Brand image
HerNote represents a value for women. A woman who is fiercely reclaiming her time, her mental space, and her maternal well-being. When a woman carries HerNote, she isn’t just carrying a schedule—she is carrying a statement that her personal peace is non-negotiable.
Logo
Simplicity & creating memorable logo. Used for Her italic type with creating softness and Note with regular type to create contrast and more strength.
Typographhy
I chose to work with 3 fonts for the brand, the styles are to encourage the brand with different aspects of use.
For heading I chose Sans Serif font IvyPresto for elegance and feminine. Fahwang font is adding more reliable and systemetic strength with capatilized selection. Poppins is a great overall font that is easy to work with and fits along with the other fonts.
Colors
To highlight the brand style and mood the colors are combined to established that. Burgundy, beige & gold to get the best feeling and atmosphere of the brand and keywords.
Webshop with Shopify
Our primary goal for the webshop was to present products the simpliest way possible. Guide customers through the process of choosing inserts that suits them, not complicating things.
Product Design
For the brand to establish premium the quality of the products are following. Working with high end producers for the binder & bookmark. The inserts should follow with
Binder & Bookmarks
For the Binder & Bookmarks I designed with features from the brand of soft edges. Clasp on binder and the bookmark follow the rounded edges for style. Quality for highlighting the premium feel and look.
Quality
For premium planners the quality matters. Manufacturing & reserach the binder
Inserts
To highlught the feminine, minimal & clean energy we went with white shelving and furnitures. Walls in pink colors to give it extra soft atmosphere. Floor in soft beige color.
Wall planners
It was the right move to custom design the fixture to get full vibe of the brand in the store. Soft and round fixtures just highlights the brand and gives premium design. Shelves were made with the frames in steel and wood coated shelves. Minibar, counter & floor elevation table is all wood and coated. All draws elements are wood.
