Chaleur & co

Brand Identity

2022

ABOUT THE PROJECT & BRAND

MOOD & FEEL — luxurious, fashion & high end

The French word Chaleur means heat. Chaleur co offers high-quality perfumes scents for women all ages. The scents is smooth & feminine with rose and lavender. Each product from them has been thoughtfully made with no animal testing therefore it’s cruelty free.


LOGO DESIGN

Playful and bold colors to create attitude and luxurious feel and touch. The logo is clean with typeform logo and good balance between “Chaleur” and “& co”. The atmosphere I was aiming for was feminine, strong & bold. The look is little bit fashionable to target women with style and elegance.

Stationary design

I love to work with this kind of style, feminine and elegant style. Stationary designs should reflect the brand and using colors help the brand to succeed with that.

Summary

Overall the final look I couldn't be happier. I love the color combination along with font choices and style, feminine, strong & bold for women with elegance.

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