About the project

Evoke wants to create safe space for people to meditate, do their yoga and pilates. Mind, body & soul connects. They both offers local and online classes.

Modern, clean and simple look with elements that highlights the goodwill & taking care of yourself. Earthy colors to connect nature into the brand with warm atmosphere and style. For the logo, I was going into the simple and easy readable font with some kind of movement in.

Brand Identity

Minimal, clean & earthy. The logo has asymmetric style but boxy look. The first line has balance while the second line has unbalance between text and wave icon. Total look has movement for the wave icon.